DaisyTrail, the online social crafting network, has selected Tommy’s as its charity for 2012 – with the goal to raise thousands of pounds to help fund vital research and save more babies’ lives across the UK. As part of the new partnership, DaisyTrail has today launched a beautiful digital crafting kit (digikit), Snugs & Hugs, with all proceeds* donated to Tommy’s – a charity that funds medical research into preventing miscarriage, stillbirth and premature birth, and provides information on having a healthy pregnancy. Show your support here now.
Snugs & Hugs is perfect for anyone wanting an upbeat, colourful digikit to make personalised scrapbooks, photobooks and cards using free crafting software CraftArtist Compact or the full edition CraftArtist Platinum. The digikit – available for just £2 as an electronic download from DaisyTrail.com – contains the following creative elements: 60 embellishments, six background papers, four photo frames, seven materials, one alphabet, nine scrapbook layouts, nine party craft templates, and two brushes.
“Tommy’s is at the forefront of helping parents and their babies, and providing support to families who have been affected by miscarriages or stillbirths,” says Ashley Hewson, Sales & Marketing Director at DaisyTrail. “We hope the partnership and the Snugs & Hugs digikit will not only help raise vital funds, but raise awareness of this worthy charity. We have over 100,000 members on DaisyTrail and are confident many will show their support for Tommy’s.”
The Snugs & Hugs kit has been inspired by the bright and happy imagery of children’s picture books and conveys a warm, snuggly feeling to complement the baby theme. A combination of light paint washes and soft layers of textured felt are used, and the cute character designs, floral bead embellishments and stitched ribbons help build up a scrapbook scene. The colours are fresh and warm, with Tommy’s trademark raspberry colour running throughout.
Rowan MacMillan, Corporate Fundraising Manager at Tommy’s, says: “We are delighted to be working with DaisyTrail this year. The money raised from the sales of Snugs & Hugs will help us achieve our aim of saving more babies lives. In the UK alone, 1 in 4 women will lose a baby during pregnancy or birth. Losing a baby at any stage is a devastating experience for the whole family and we are working hard to change this sad reality. Through our medical research, we are already making a huge difference to thousands of parents and their babies’ lives.”
In addition to the Snugs & Hugs digikit, DaisyTrail will be running various fundraising activities throughout the year. A dedicated fundraising page has also been created.
More information on DaisyTrail’s support for Tommy’s, visit www.daisytrail.com/tommys. To follow DaisyTrail on Twitter, visit www.twitter.com/daisytrail. To become a fan of CraftArtist on Facebook, go to http://www.facebook.com/craftartist.
